Better Business by Design
Leveraging design to envision futures that push the boundaries of business and technology in service of people.
My Journey And Expertise
Design
Interaction Designer · Business Designer5 yrs experience
I started in design—human-centered from day one. At Fjord, I worked across the full arc: research and concept, high-fidelity UI, design ops, and shipping design systems at scale. That foundation in how people think, feel, and use things became the lens for everything that followed.
Product
Sr. Product Manager · Founder/CEO6 yrs experience
Design thinking naturally evolved into product leadership. At Porsche Digital, I applied that lens to Customer Portfolio Strategy—leading research, building roadmaps, and taking products from concept to market. I went on to found DesignCar, a Porsche Digital spinout, raising funding and leading 15+ to ship at scale. At Mozaic and beyond, I kept pushing into AI-powered product—always balancing speed, quality, and outcomes.
Engineering
AI Product Engineer · AI Software Engineer4 yrs experience
Eventually, I wanted to build the things I'd been designing and managing. At Lululemon, I shipped features on the main iOS shopping app—used by 3M+ people a month and driving over $1B in revenue—and helped lead the Flow design system in Figma and SwiftUI. At Vercept, I architected and built Vy—a macOS app turned Electron, with React, Node, and LLM integration. At WonderRush, I went deeper into AI systems and LLM infrastructure.
Where I Am Today
Today that journey comes together: design strategy and systems from Fjord, product leadership from Porsche Digital and Mozaic, and hands-on engineering at Lululemon, Vercept, and WonderRush. Design, product, and engineering in one—shipping AI-powered experiences at the intersection of all three.